What makes it 83% Solo-Friendly: The historic rooms, free museum displays, and option to join a perfume class let a solo visitor explore at their own pace and meet others, with minimal logistical constraints.
Why 2-3 hours visit duration is ideal for solo trip: Allows time for the self-guided pharmacy tour, museum visit, and a Tea Room break or workshop.
Self-guided shop & museum tour:
Wander through the original apothecary rooms and view 16th-17th-century jars.
Tip: Start at opening to explore in peace before crowds arrive.
Perfume Masterclass:
Join a small group to blend your own signature scent.
Tip: Book online in advance; classes run about 2 hours and cost ~€70.
Tea Room tasting:
Sample herbal teas and pastries inspired by ancient recipes.
Tip: Try the honey infusion for a light, historic treat.

megan zhang
Amazing historic store with lots of history. You will see the original lab and what they’ve used in the 13th century. The Arts, sculpture and all of the decorations are unbelievable. Worth a visit even you are not buying anything.
Lukasz P
This place is awesome. There are few halls inside the pharmacy, all with variety of their own products- creams, balms, perfumes, and even craft alcohol. There is also a tiny chapel with stunning frescoes. You might need to wait in a line for 15 min or so, as the venue is tiny.
Anuša Gaši
If there were 10 stars to give, I would give them all to this oldest perfumery in the world. An amazingly beautiful experience. From the first to the last moment, you enjoy yourself in the rooms filled with an irreplaceable scent. Most of all because the staff does not give the impression that they want or need to sell you something, but rather that they want to share their enthusiasm for traditio...
Daniela S
This is one of the best stores I’ve visited in Italy. If you love perfume, soaps and lotions this is the place you should visit! It’s quite literally the birthplace of perfume and hold so much history. The place in itself is beautiful, has frescos on the ceiling and it’s part of the Santa Maria Novella cloister. I was received with a complementary bergamot ice cream that was to die for. I purchas...
Taryn Schumacher
Incredibly beautiful store, slightly more commercialized and impersonal than other local perfume shops. We still had a great experience, but we had to initiate the process, which is probably because they're used to people exploring and not buying (I'm assuming). The lady who did help us was incredibly friendly and helpful. It just felt a little less personal than our previous experience at another...
In summer, arrive early to beat crowds and heat. In winter, linger in the heated Tea Room for a cozy break.
Explore These Activities
| Item | Cost (Approx.) |
|---|---|
| Shop & museum entry | EUR 0 |
| Tea Room tasting | EUR 8 |
| Perfume Masterclass | EUR 70 |
| Total Estimated | EUR 78 |
Note: All prices are indicative and may vary. Please check directly with the venue for the most accurate and up-to-date information.
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Address: Via della Scala, 16, 50123 Firenze FI, Italy
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Opening Hours
Hours may vary during holidays, special events, and peak seasons. Please check the official website for the most up-to-date information.
Website
Official WebsitePhone Number
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