Officina Profumo Farmaceutica di Santa Maria Novella S. P. A. (with kids)

Amazing historic store with lots of history. You will see the original lab and what they’ve used in the 13th century. The Arts, sculpture and all of the decorations are unbelievable. Worth a visit even you are not buying anything.

This place is awesome. There are few halls inside the pharmacy, all with variety of their own products- creams, balms, perfumes, and even craft alcohol. There is also a tiny chapel with stunning frescoes. You might need to wait in a line for 15 min or so, as the venue is tiny.

If there were 10 stars to give, I would give them all to this oldest perfumery in the world. An amazingly beautiful experience. From the first to the last moment, you enjoy yourself in the rooms filled with an irreplaceable scent. Most of all because the staff does not give the impression that they want or need to sell you something, but rather that they want to share their enthusiasm for traditio...

This is one of the best stores I’ve visited in Italy. If you love perfume, soaps and lotions this is the place you should visit! It’s quite literally the birthplace of perfume and hold so much history. The place in itself is beautiful, has frescos on the ceiling and it’s part of the Santa Maria Novella cloister. I was received with a complementary bergamot ice cream that was to die for. I purchas...

Incredibly beautiful store, slightly more commercialized and impersonal than other local perfume shops. We still had a great experience, but we had to initiate the process, which is probably because they're used to people exploring and not buying (I'm assuming). The lady who did help us was incredibly friendly and helpful. It just felt a little less personal than our previous experience at another...