What makes it 86% Couple-Friendly: Couples can browse the ornate pharmacy, test scents together, relax in the tea room, or book a shared perfume workshop, creating a sensory, romantic outing in two hours.
Why 2 hours visit duration is ideal for couple trip: Allows time to explore the historic pharmacy, visit the free museum and enjoy a tea break.
Explore the historic pharmacy and museum:
Wander through former chapel sales rooms and view 16th-17th-century apothecary jars and tools.
Tip: Pick up a museum map at the entrance to guide your route.
Tea Room tasting:
Order herbal infusions and homemade sweets in the 17th-century tea room.
Tip: Try the chamomile-honey cake paired with lavender tea for a local flavor.
Perfume Masterclass:
Learn blending techniques and create a custom scent in a small-group workshop.
Tip: Book at least two weeks ahead to secure a weekend spot.
Shop signature products:
Browse exclusive fragrances, soaps and honey water with historic recipes.
Tip: Ask for samples of tonics that soothe nerves and aid digestion.

megan zhang
Amazing historic store with lots of history. You will see the original lab and what they’ve used in the 13th century. The Arts, sculpture and all of the decorations are unbelievable. Worth a visit even you are not buying anything.
Lukasz P
This place is awesome. There are few halls inside the pharmacy, all with variety of their own products- creams, balms, perfumes, and even craft alcohol. There is also a tiny chapel with stunning frescoes. You might need to wait in a line for 15 min or so, as the venue is tiny.
Anuša Gaši
If there were 10 stars to give, I would give them all to this oldest perfumery in the world. An amazingly beautiful experience. From the first to the last moment, you enjoy yourself in the rooms filled with an irreplaceable scent. Most of all because the staff does not give the impression that they want or need to sell you something, but rather that they want to share their enthusiasm for traditio...
Daniela S
This is one of the best stores I’ve visited in Italy. If you love perfume, soaps and lotions this is the place you should visit! It’s quite literally the birthplace of perfume and hold so much history. The place in itself is beautiful, has frescos on the ceiling and it’s part of the Santa Maria Novella cloister. I was received with a complementary bergamot ice cream that was to die for. I purchas...
Taryn Schumacher
Incredibly beautiful store, slightly more commercialized and impersonal than other local perfume shops. We still had a great experience, but we had to initiate the process, which is probably because they're used to people exploring and not buying (I'm assuming). The lady who did help us was incredibly friendly and helpful. It just felt a little less personal than our previous experience at another...
The indoor setting works year-round. In summer, enjoy cool herbal teas; in winter, warm up with honey-infused infusions in the Tea Room.
Explore These Activities
| Item | Cost (Approx.) |
|---|---|
| Entry to pharmacy and museum | EUR 0 |
| Tea Room tasting for two | EUR 20 |
| Perfume Masterclass for two | EUR 140 |
| Souvenir products | EUR 50 |
| Total Estimated | EUR 210 |
Note: All prices are indicative and may vary. Please check directly with the venue for the most accurate and up-to-date information.
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Address: Via della Scala, 16, 50123 Firenze FI, Italy
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Opening Hours
Hours may vary during holidays, special events, and peak seasons. Please check the official website for the most up-to-date information.
Website
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