What makes it 86% Solo-Friendly: The self-guided brewery walk, interactive games, quick 1.5 h length, free lockers, and two included beers make the Experience convenient and sociable for one adult traveler.
Why 1.5–2.5 hours visit duration is ideal for solo trip: Enough time to complete the self-guided tour, enjoy two beers, and take the rooftop upgrade
Heineken® Tour:
Walk through the old brewery with interactive exhibits on brewing history and process.
Tip: Arrive at opening to avoid lines and use tasting stations to meet other guests.
Rooftop Experience:
Climb the silo elevator to a rooftop terrace for city views and an extra drink.
Tip: Book the rooftop upgrade online and time your visit around sunset.
Heineken® Kiosk Workshop:
Join a small group to hand-decorate two Heineken bottles under artist guidance.
Tip: Reserve in advance and arrive early to choose your design materials.

Joro Bonev
The experience was truly captivating, as the relay heavily relied on visual effects. It’s incredible to witness the original design and story behind one of, if not the most popular beer. For €25, I highly recommend it as a worthwhile experience while in Amsterdam.
Bril Mayer
What a great old building and story of a historic company. I've been here 5 times now (I have the bottle openers to prove it). The building itself is worth the visit, the guided tour of the entire corporation adds so much more. I'll definitely keep taking my friends here, whenever we're in Amsterdam. It is definitely worth a visit when visiting the greatest city in the world.
Joan Abou Chebel
Delightful guided tour filled with humour and fun facts. We had some time in each section to explore by ourselves. The tour ends with two 25cL offered fresh beers and a lot of games and booths. You can also buy personalized beer bottles. A must visit. PROOST!
Shumu
The Heineken Experience is well put together: part museum, part interactive tour, and part laid-back fun. It walks you through the history of the brand and the brewing process in a way that’s easy to follow even if you’re not a beer enthusiast. But it's even cooler if you are. The interactive parts (especially the tasting and the brewing simulation) are genuinely enjoyable, and the staff keep the...
Natalia Mejia
This was such a fun experience! The tour guides were funny and friendly while still sharing lots of great information. Getting to enjoy a few beers along the way was an added bonus. I’d definitely recommend this tour if you’re a beer lover and have some time to spare in Amsterdam. 🍺
Visit in summer for long rooftop hours and cooler evenings. In winter, enjoy shorter queues and cozy indoor exhibits.
Explore These Activities
| Item | Cost (Approx.) |
|---|---|
| Heineken® Tour ticket (includes two beers) | EUR 24.95 |
| Rooftop upgrade | EUR 5 |
| Total Estimated | EUR 29.95 |
Note: All prices are indicative and may vary. Please check directly with the venue for the most accurate and up-to-date information.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
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