What makes it 90% Couple-Friendly: Two adults can share tastings, take rooftop photos, and enjoy city views in about two hours, creating an easy, lively date with minimal planning and no child-care worries.
Why 2-3 hours visit duration is ideal for couple trip: Allows time to complete the self-guided interactive tour, sample beers, and relax on the rooftop terrace.
Heineken® Tour + Rooftop Upgrade:
Self-guided brewery tour plus elevator trip to a private rooftop terrace with canal and city views.
Tip: Book early online to secure a rooftop slot and visit at golden hour for softer light.
4D Brewing Experience:
Interactive 4D theater simulates the brewing process with motion, lights, and sound.
Tip: Stand in the center and rock to the rhythm for the full effect.
Tasting Bar Finale:
Finish with two freshly poured Heineken beers at the Tasting Bar.
Tip: Chat with the bartenders to learn about pairing options and local beer culture.
Bottle Up! Workshop:
Decorate and personalize two Heineken bottles using vintage sign-painting techniques.
Tip: Reserve your spot 48 hours in advance as spaces fill quickly.

Joro Bonev
The experience was truly captivating, as the relay heavily relied on visual effects. It’s incredible to witness the original design and story behind one of, if not the most popular beer. For €25, I highly recommend it as a worthwhile experience while in Amsterdam.
Bril Mayer
What a great old building and story of a historic company. I've been here 5 times now (I have the bottle openers to prove it). The building itself is worth the visit, the guided tour of the entire corporation adds so much more. I'll definitely keep taking my friends here, whenever we're in Amsterdam. It is definitely worth a visit when visiting the greatest city in the world.
Joan Abou Chebel
Delightful guided tour filled with humour and fun facts. We had some time in each section to explore by ourselves. The tour ends with two 25cL offered fresh beers and a lot of games and booths. You can also buy personalized beer bottles. A must visit. PROOST!
Shumu
The Heineken Experience is well put together: part museum, part interactive tour, and part laid-back fun. It walks you through the history of the brand and the brewing process in a way that’s easy to follow even if you’re not a beer enthusiast. But it's even cooler if you are. The interactive parts (especially the tasting and the brewing simulation) are genuinely enjoyable, and the staff keep the...
Natalia Mejia
This was such a fun experience! The tour guides were funny and friendly while still sharing lots of great information. Getting to enjoy a few beers along the way was an added bonus. I’d definitely recommend this tour if you’re a beer lover and have some time to spare in Amsterdam. 🍺
In summer, visit late afternoon to enjoy cooler indoor spaces before catching sunset views from the rooftop. In winter months, dress in layers as some exhibition rooms can feel chilly. Avoid weekend midday slots to skip the longest queues.
Explore These Activities
| Item | Cost (Approx.) |
|---|---|
| Heineken® Tour + Rooftop tickets (2) | EUR 59.9 |
| Extra beer or snacks | EUR 10 |
| Total Estimated | EUR 69.9 |
Note: All prices are indicative and may vary. Please check directly with the venue for the most accurate and up-to-date information.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
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