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Netherlands/Things to Do in Amsterdam, couple trip

Heineken Experience (couple trip)

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How Couple-Friendly is Heineken Experience?

90%Couple-Friendly
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What makes it 90% Couple-Friendly: Two adults can share tastings, take rooftop photos, and enjoy city views in about two hours, creating an easy, lively date with minimal planning and no child-care worries.

Google
Reviews4.2/ 5
(from 12,943 reviews)

Positives:

  • Indoor comfort: The entire experience is indoors, making it ideal regardless of weather.
  • Included tastings: Your ticket includes two Heineken beers, ideal for sampling the flagship brew.
  • Rooftop views: The rooftop upgrade offers unique canal and city panoramas most tours don’t reach.

Challenges:

  • Age restriction: Participants must be 18 or older; ID check applies at entry.
  • Peak crowds: Weekend and midday tours can be busy; bars and exhibits may feel crowded.
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🏖️ Explore Heineken Experience with a local guide: GetYourGuide's 10 BEST Activities and Tours around Heineken Experience. Local guides know the hidden gems you'd otherwise miss, read what other travelers experienced, and book easily.

What is Heineken Experience?

  • A museum that occupies the original 19th-century Heineken brewery in Amsterdam
  • A showcase tracing the brewing process and brand evolution through historical equipment and archival artifacts
  • A blend of preserved industrial architecture and modern interpretive displays

What is so special about Heineken Experience for couple trip?

  1. Interactive self-guided tour through historic Heineken brewery.
  2. Sample two fresh beers at the Tasting Bar finale.
  3. Upgrade to rooftop terrace for canal and city views.
  4. Customize bottles in the “Bottle Up!” sign-painting workshop.
  5. Fully indoor experience ideal for any weather.

Recommended visit duration: 2-3 hours

Why 2-3 hours visit duration is ideal for couple trip: Allows time to complete the self-guided interactive tour, sample beers, and relax on the rooftop terrace.

(View Heineken Experience on Map)

Couple-Friendly Activities in Heineken Experience

Heineken® Tour + Rooftop Upgrade:

Self-guided brewery tour plus elevator trip to a private rooftop terrace with canal and city views.

Tip: Book early online to secure a rooftop slot and visit at golden hour for softer light.

4D Brewing Experience:

Interactive 4D theater simulates the brewing process with motion, lights, and sound.

Tip: Stand in the center and rock to the rhythm for the full effect.

Tasting Bar Finale:

Finish with two freshly poured Heineken beers at the Tasting Bar.

Tip: Chat with the bartenders to learn about pairing options and local beer culture.

Bottle Up! Workshop:

Decorate and personalize two Heineken bottles using vintage sign-painting techniques.

Tip: Reserve your spot 48 hours in advance as spaces fill quickly.

How to Make the Most of Your Visit to Heineken Experience

  1. Buy tickets online: Prebook time slots to skip the ticket line and guarantee rooftop access.
  2. Arrive at opening: Early arrival helps avoid crowds during the 4D experience and bar queue.
  3. Travel light: Use the free cloakroom for bags and coats to move freely through exhibits.
🏖️ Tour Heineken Experience like a local: GetYourGuide's Top 10 Activities and Tours in Heineken Experience. Local experts uncover hidden treasures you'd never find alone, browse authentic traveler reviews, and book your perfect adventure hassle-free.

Reviews of Heineken Experience

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Joro Bonev

Joro Bonev

Jan 2026

The experience was truly captivating, as the relay heavily relied on visual effects. It’s incredible to witness the original design and story behind one of, if not the most popular beer. For €25, I highly recommend it as a worthwhile experience while in Amsterdam.

Bril Mayer

Bril Mayer

Jan 2026

What a great old building and story of a historic company. I've been here 5 times now (I have the bottle openers to prove it). The building itself is worth the visit, the guided tour of the entire corporation adds so much more. I'll definitely keep taking my friends here, whenever we're in Amsterdam. It is definitely worth a visit when visiting the greatest city in the world.

Joan Abou Chebel

Joan Abou Chebel

Jan 2026

Delightful guided tour filled with humour and fun facts. We had some time in each section to explore by ourselves. The tour ends with two 25cL offered fresh beers and a lot of games and booths. You can also buy personalized beer bottles. A must visit. PROOST!

Shumu

Shumu

Jan 2026

The Heineken Experience is well put together: part museum, part interactive tour, and part laid-back fun. It walks you through the history of the brand and the brewing process in a way that’s easy to follow even if you’re not a beer enthusiast. But it's even cooler if you are. The interactive parts (especially the tasting and the brewing simulation) are genuinely enjoyable, and the staff keep the...

Natalia Mejia

Natalia Mejia

Dec 2025

This was such a fun experience! The tour guides were funny and friendly while still sharing lots of great information. Getting to enjoy a few beers along the way was an added bonus. I’d definitely recommend this tour if you’re a beer lover and have some time to spare in Amsterdam. 🍺

When is the best time to visit Heineken Experience (Amsterdam, Netherlands)?

In summer, visit late afternoon to enjoy cooler indoor spaces before catching sunset views from the rooftop. In winter months, dress in layers as some exhibition rooms can feel chilly. Avoid weekend midday slots to skip the longest queues.

✈️ Ready to go? Check the latest flight deals to Amsterdam on Trip.com

Explore These Activities

Typical Budget for a Couple (2 Adults)

ItemCost (Approx.)
Heineken® Tour + Rooftop tickets (2)EUR 59.9
Extra beer or snacksEUR 10
Total EstimatedEUR 69.9

Note: All prices are indicative and may vary. Please check directly with the venue for the most accurate and up-to-date information.

Content Notice: This content combines editorial expertise with AI assistance to ensure comprehensive and up-to-date information. Our team regularly curates and reviews all content for accuracy and relevance. Help Us Improve

Map of Heineken Experience

Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

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About Heineken Experience

Opening Hours

Monday:10:30 AM – 7:30 PM
Tuesday:10:30 AM – 7:30 PM
Wednesday:10:30 AM – 7:30 PM
Thursday:10:30 AM – 7:30 PM
Friday:10:30 AM – 9:00 PM
Saturday:10:30 AM – 9:00 PM
Sunday:10:30 AM – 7:30 PM

Hours may vary during holidays, special events, and peak seasons. Please check the official website for the most up-to-date information.

Website

Official Website

Phone Number

+31 20 205 0593

Average price

US$ 29.3
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Average price

US$ 29.3
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