The free exhibits and paid tastings suit independent travelers, English signs help, and short visit fits flexible plans, but beer focus limits interest for non-drinkers.
Why 2-3 hours visit duration is ideal for solo trip: Allows time for a self-guided tour, a premium guided session and beer tasting without rush
Self-Guided Exhibit Tour:
Walk through three floors of brewing history in the former sugar factory building.
Tip: Start on the top floor to follow the timeline of Sapporo Beer’s development.
Star Hall Tasting Corner:
Sample draft beers including Hokkaido-only Sapporo Classic.
Tip: Order the three-beer flight to compare local favorites in one sitting.
Premium Guided Tour:
Join a 50-minute tour with brand communicators and watch a 6K intro movie.
Tip: Reserve in advance and add an English audio guide (¥500) if you need translation.
Museum Shop:
Browse exclusive glassware, snacks and bottled beers.
Tip: Look for limited-edition items and ask for tax-free forms if you spend over ¥5000.
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Item | Cost (Approx.) |
---|---|
Self-guided entry | JPY 0 |
Three-beer tasting set | JPY 1,200 |
Souvenir glass | JPY 800 |
Total Estimated | JPY 2,000 |
Note: All prices are indicative and may vary. Please check directly with the venue for the most accurate and up-to-date information.
In winter, enjoy the museum as a warm retreat before snow activities; in summer, visit early to beat the midday heat and try seasonal special brews.
Address: 9-chōme-1-1 Kita 7 Jōhigashi, Higashi Ward, Sapporo, Hokkaido 065-8633, Japan
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Alva Åkerlind
Fun museum with information provided in Japanese, English, Chinese and Korean. Perfect for beer enthusiasts and those just looking to learn more about Hokkaido history alike! The entrance was free, and there was also a free guided tour. The museum had a gift shop and the option to do a taste test.
Johnny Kim
Honestly, the museum itself didn’t have much to see, and most of the explanations were only in Japanese, so it wasn’t very foreigner-friendly. However, the beer tasting on the first floor is a must—super fresh, cold, and delicious. If you come here, definitely give the beer set a try. Low score as a museum, high score for the beer!
Jay OB
Overall a pretty good facility, would recommend. Free tour available but if you want the premium tour it’s 1,000¥ or so. Make sure you buy premium tour tickets in advance as they get sold out quickly. Facility is large and modern with a good collection of historical pieces. Tour is well laid out, and flows from start to finish. There is a beer tasting hall at the end with an exclusive Sapporo Bee...
Ravish M
Good place for people who drinks otherwise for me it was a history knowledge visit bout a famous fl rand from the place. Unfortunately the external facade is under renovation and the whole building was covered in dust proof cloth hence can’t take a good shot of the place outside. Inside there are two zones, one can be visited and walked around for free and other one is paid area where you can enjo...
Kimmy
I’m writing this review based on the free tour, as I didn’t book the premium one. The free tour you can just walk in and make your way to level 3. No need to queue for ticket . Honestly, the free tour is pretty short — it’s mainly about the history of how Sapporo Beer was founded, along with a small exhibit showing what the brewery looked like in the past. You can finish the tour in about 10–15 mi...
Opening Hours
Hours may vary during holidays, special events, and peak seasons. Please check the official website for the most up-to-date information.
Website
Official WebsitePhone Number
+81 11-748-1876See available options
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