What makes it 85% Solo-Friendly: A solo traveler can finish the free exhibit in 20 minutes, buy a three-beer flight, and leave on their own schedule; clear English panels and compact layout keep the visit easy and rewarding.
Why 1-2 hours visit duration is ideal for solo trip: Gives time to explore exhibits and enjoy a tasting flight without rushing.
Self-guided tour:
Walk through three floors of exhibits on Sapporo Beer’s history and brewing process.
Tip: Use QR codes for English translations and take the elevator if needed.
Star Hall tasting corner:
Sample local beers like Sapporo Classic or a three-beer flight.
Tip: Arrive before 6 PM to grab a seat and try the Hokkaido-only Classic.
Premium guided tour:
Watch a 6K-screen movie and hear commentary on brewing techniques.
Tip: Reserve in advance and rent an English audio guide for ¥500.
Museum shop:
Browse exclusive glassware, snacks, and bottled beers.
Tip: Pick up the limited-edition Sapporo Classic glass as a souvenir.

Alva Åkerlind
Fun museum with information provided in Japanese, English, Chinese and Korean. Perfect for beer enthusiasts and those just looking to learn more about Hokkaido history alike! The entrance was free, and there was also a free guided tour. The museum had a gift shop and the option to do a taste test.
Johnny Kim
Honestly, the museum itself didn’t have much to see, and most of the explanations were only in Japanese, so it wasn’t very foreigner-friendly. However, the beer tasting on the first floor is a must—super fresh, cold, and delicious. If you come here, definitely give the beer set a try. Low score as a museum, high score for the beer!
Jay OB
Overall a pretty good facility, would recommend. Free tour available but if you want the premium tour it’s 1,000¥ or so. Make sure you buy premium tour tickets in advance as they get sold out quickly. Facility is large and modern with a good collection of historical pieces. Tour is well laid out, and flows from start to finish. There is a beer tasting hall at the end with an exclusive Sapporo Bee...
Ravish M
Good place for people who drinks otherwise for me it was a history knowledge visit bout a famous fl rand from the place. Unfortunately the external facade is under renovation and the whole building was covered in dust proof cloth hence can’t take a good shot of the place outside. Inside there are two zones, one can be visited and walked around for free and other one is paid area where you can enjo...
Kimmy
I’m writing this review based on the free tour, as I didn’t book the premium one. The free tour you can just walk in and make your way to level 3. No need to queue for ticket . Honestly, the free tour is pretty short — it’s mainly about the history of how Sapporo Beer was founded, along with a small exhibit showing what the brewery looked like in the past. You can finish the tour in about 10–15 mi...
Weekday afternoons are quieter. In winter, enjoy the warm indoor exhibits as a break from the cold.
Explore These Activities
| Item | Cost (Approx.) |
|---|---|
| Self-guided tour | JPY 0 |
| Three-beer tasting set | JPY 1,200 |
| Premium guided tour | JPY 1,000 |
| English audio guide | JPY 500 |
| Total Estimated | JPY 2,700 |
Note: All prices are indicative and may vary. Please check directly with the venue for the most accurate and up-to-date information.
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Address: 9-chōme-1-1 Kita 7 Jōhigashi, Higashi Ward, Sapporo, Hokkaido 065-8633, Japan
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