Nuwemaru Street (Pedestrian Shopping Street) (with kids)
How Kids-Friendly is Nuwemaru Street (Pedestrian Shopping Street)?
What makes it 67% Kids-Friendly: The wide, traffic-free walkway and bright lights entertain children and allow easy supervision, but there are no rides or play zones and heavy evening crowds may tire them quickly.
Positives:
- Safe Pedestrian Zone: No vehicles on the street so children can walk and play freely.
- Vibrant Night Lights: Bright shopfronts and LED displays keep kids engaged after dark.
Challenges:
- Crowded Evenings: The street can get busy from 7–9 PM, slowing your pace.
- Limited Seating: Few benches are available; plan café breaks or bring a foldable seat.
What is Nuwemaru Street (Pedestrian Shopping Street)?
- A pedestrian-only thoroughfare in Jeju City’s newly developed district, renamed Baojian Road in 2011 to honor the China–South Korea diplomatic milestone.
- A commercial artery anchored by Shilla and Lotte duty-free outlets alongside Korean beauty brands such as Innisfree, Etude House and Nature Republic.
- A car-free shopping street lined with boutiques, sportswear retailers, cafes and specialty shops that define Jeju’s urban retail landscape.
What is so special about Nuwemaru Street (Pedestrian Shopping Street) for with kids?
- Car-free night stroll with colorful LED lights
- BTS-themed mural for fun family photos
- Retro BBQ dinner with free kids’ desserts
- Sweet churros and local tangerine ice cream
- Safe environment with occasional street performances
Recommended visit duration: 2-3 hours
Why 2-3 hours visit duration is ideal for with kids: Allows time for an evening stroll, BBQ dinner, and sweet treats without rushing.
Kids-Friendly Activities in Nuwemaru Street (Pedestrian Shopping Street)
Evening Family Walk:
Walk along the car-free street under colorful LED lights.
Tip: Start just after sunset to see lights switch on and enjoy cooler temperatures.
BTS Jimin Photo Zone:
Pose at the vibrant mural inspired by BTS’s Jimin.
Tip: Arrive early to avoid waiting and let each child take their turn.
Retro BBQ Dinner at Yeondong Gongyuksa:
Order a mixed pork and beef platter in a nostalgic taxi garage setting.
Tip: Reserve ahead and request the kids’ free ice cream and tangerine dessert.
Churros from Street Stalls:
Grab warm sugar-coated churros as a fun on-the-go snack.
Tip: Buy fresh off the fryer and eat while walking to enjoy the crisp texture.
Tangerine Ice Cream:
Enjoy soft-serve made with fresh Jeju tangerines.
Tip: Choose cups for little hands and full-flavor scoops.
How to Make the Most of Your Visit to Nuwemaru Street (Pedestrian Shopping Street)
- Go After Dinner Rush: Visit after 8 PM when crowds thin for easier walking.
- Reserve Retro BBQ Table: Call Yeondong Gongyuksa in advance to secure a family table.
Reviews of Nuwemaru Street (Pedestrian Shopping Street)
Xian You Lim
Came on a Monday night in summer, at about 8pm, not much crowd. Lots of restaurants, but a little commercialized and catered to Chinese tourists, lots of Chinese signboards. Nice little walk, can finish in less than half an hour. I didn't try food but some looked nice.
Win Lim
I get here at Noon. The street is little dirtier than the others. You can really buy most of the souvenirs, food, and shoppings bag/clothing here. But it doesn't feel local. Mostly occupied by chinese and it is not necessarily bad. It is convenient for people who understand chinese, but I wonder has it lose its authenticity?
Shawn Pendley
A pretty typical tourist street with fun souvenir shops, self-photo places, several choices of restaurants, and on weekends, live entertainment, including individual singers, bands, comedy and folk performance.
oXRYSTALo Ong
Nuwemaru Street: A Vibrant Hub of Shopping, Dining, and Culture in Jeju City (4.5/5 Stars) Rating: • Shopping: 4.5/5 (Diverse range of stores catering to different tastes and budgets, from duty-free shops to local boutiques) • Dining: 4.5/5 (Diverse culinary experience, including Korean BBQ, Chinese cuisine, cafes, and bars) • Atmosphere: 5/5 (Vibrant and bustling, a glimpse into Jeju City's d...
Doraemon
Nuwemaru Street is a vibrant and bustling pedestrian shopping street in Jeju City, South Korea, offering a unique blend of shopping, dining, and cultural experiences. It's a shopper's paradise, with a diverse range of stores catering to different tastes and budgets. You can find everything from duty-free shops with luxury brands to local Korean cosmetics stores, clothing boutiques, and even a spor...
When is the best time to visit Nuwemaru Street (Pedestrian Shopping Street) (Jeju, South Korea)?
In summer, visit after 7 PM to avoid daytime heat. In winter, bring jackets as nights turn chilly quickly.
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Typical Budget for a Family of 4 (2 Adults + 2 Kids)
| Item | Cost (Approx.) |
|---|---|
| Retro BBQ for 2 adults | KRW 40,000 |
| Churros (4 pieces) | KRW 10,000 |
| Tangerine Ice Cream (4 cups) | KRW 16,000 |
| Total Estimated | KRW 66,000 |
Note: All prices are indicative and may vary. Please check directly with the venue for the most accurate and up-to-date information.
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Map of Nuwemaru Street (Pedestrian Shopping Street)
Address: Yeondong 7-gil, 연동 Jeju-si, Jeju-do, South Korea
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About Nuwemaru Street (Pedestrian Shopping Street)
Opening Hours
Hours may vary during holidays, special events, and peak seasons. Please check the official website for the most up-to-date information.
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