LEGO System A/S (with kids)
How Kids-Friendly is LEGO System A/S?
What makes it 96% Kids-Friendly: Kids up to 12 explore four colour-coded zones, DUPLO pits, car races, stop-motion labs, roof playgrounds, and robot dining; lockers, strollers, and many toilets keep the long multi-hour visit manageable.
Positives:
- Free play areas: Rooftop terraces and the picnic zone offer breaks without extra cost.
- Young builder zones: Each Experience Zone includes a DUPLO area for kids under 5.
Challenges:
- Peak-time queues: Popular zones can have waits over 20 minutes during school holidays.
- Stair access: Some rooftop terraces require climbing steps; hold younger children securely.
What is LEGO System A/S?
- A family-owned global toy manufacturer headquartered in Billund, Denmark, specializing in interlocking plastic bricks.
- A sprawling design and production complex that develops new LEGO elements, sets, and advanced assembly techniques.
- The corporate headquarters of LEGO Group, combining administrative offices, research laboratories, and manufacturing facilities on a unified campus.
What is so special about LEGO System A/S for with kids?
- Four themed Experience Zones with hands-on builds and DUPLO for younger kids
- Nine outdoor rooftop terraces for fresh-air play and family photos
- Interactive Mini Chef restaurant where kids build and eat their own meal
- Free LEGO Square picnic area and benches for relaxed snack breaks
- Facilities like stroller parking and a nursing room make it toddler-friendly
Recommended visit duration: 1-2 days
Why 1-2 days visit duration is ideal for with kids: Allows time for all four Experience Zones, rooftop terraces, and the Mini Chef meal without rushing younger kids
Kids-Friendly Activities in LEGO System A/S
Experience Zones adventure:
Explore four themed zones with hands-on Lego builds and a DUPLO area for the youngest.
Tip: Book tickets online for your preferred time and arrive at opening to avoid lines.
Rooftop Terraces:
Let kids run and climb on nine colorful outdoor terraces with Lego themes.
Tip: Start or end your visit here for fresh air, great views, and smaller crowds.
Mini Chef Restaurant:
Kids build their own lunch with Lego bricks while robots serve.
Tip: Reserve your table in advance and arrive 10 minutes early to choose a spot near the play area.
LEGO Square & Picnic Area:
Relax on benches next to life-size bricks and covered tables.
Tip: Bring your own snacks or grab a coffee inside to save time and money.
How to Make the Most of Your Visit to LEGO System A/S
- Pre-book zones: Buy Experience Zones tickets online to lock in time and skip the ticket line.
- Use picnic area: Bring snacks to the LEGO Square to refuel quickly without leaving the venue.
Reviews of LEGO System A/S
Tony S
Missing parts, no assistance from LEGO "Temple Bounty" set should have come with 2x each of #6534285 and #6534284. Set instead came with 3x of #6534285 and 1x of #6534284. Numerous attempts to contact LEGO have yielded no resolution. LEGO repeatedly fails to post review. Appears to be preventing negative reviews from being left. ("An error occurred while processing the review. Please try again")
Warriors Dynasty
I honestly don’t get all the negative reviews about LEGO, especially when it comes to the prices. I've been a fan for years, and for me, it’s always been about more than just the bricks. I think people forget that LEGO is designed for kids, and they do an amazing job of that. My own experience has been fantastic, especially with how they give out free magazines that are filled with fun activities ...
Gaber Zidar
LEGO HQ building... it would be nice to go inside that interesting house too, but I understand why visitors are not welcomed...
Per-Erik Ek
We went here by mistake, because a sign by the church pointed us here for Lego House. Later we realised it was for parking only. Why is the parking for Lego House in the oppsite direction of the actual house? Nice building through. We were kindly asked to leave shortly after entering here.
Paul Onderwater
Lego system is the heart of all the joy Lego brings to the world. With the wide variety of sets and themes, most everyone can have a fun time with Lego. Whether collecting, building or creating, there is something for most every fan of Lego.
When is the best time to visit LEGO System A/S (Billund, Denmark)?
Visit on weekdays outside summer for shorter lines. In winter, check for holiday-themed displays and events on the website. Summer weekends fill quickly—book zones early.
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Typical Budget for a Family of 4 (2 Adults + 2 Kids)
| Item | Cost (Approx.) |
|---|---|
| Experience Zones ticket (per person) | DKK 169 |
| Mini Chef meal (per person) | DKK 150 |
| Mosaic Maker station fee | DKK 50 |
| Total Estimated | DKK 1,326 |
Note: All prices are indicative and may vary. Please check directly with the venue for the most accurate and up-to-date information.
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Map of LEGO System A/S
Address: Åstvej 1, 7190 Billund, Denmark
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About LEGO System A/S
Opening Hours
Hours may vary during holidays, special events, and peak seasons. Please check the official website for the most up-to-date information.
Website
Official WebsitePhone Number
+45 79 50 60 7010 BEST nearby Activities
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